We create Digital Customer Interaction
about how you can reach your customers across channels
the places where customer interaction happens
engagement and traffic to your platforms
It's okay to say “no” to ads
Maybe you even do this yourself. After all, its not the same as saying “no” to marketing.
But a new kind of consumer — always online, always cross-media, always socially present — requires a new kind of marketing which places the them, not the product, in the centre. This new kind of marketing must consider user experiences in an omni-channel reality, and avoid activating campaigns in channel silos. This is precisely the type of marketing Magnetix Linked by Isobar offers.
What does this mean in practice?
You need to meet your customers somewhere — whether on a website, in an e-commerce solution, through social media, in an app, via a loyalty concept or a dialogue programme. This is what we call a platform, and it is the foundation for the customer relationship.
Then you need to find out how to reach customers in a relevant manner — with the right content, based on the right data, and with the right technology. This is what we call strategy.
For this is to work, your customers must want to interact. You need to attract them with appealing content and services (inbound marketing) or catch their attention with efficient digital campaigns, display ads, search marketing or dialogue marketing (outbound marketing).
And once everything is working, it should continue to work. This is what we call service. Secure operation on all levels, from technical support to delivering engaging and continually optimized content. That’s about it. We can help you with the entire jigsaw puzzle, or with just the trickiest pieces. That's up to you.