Magnetix create the new

Wednesday, November 5, 2014

In 2015 Oticon will launch a new global web solution for both B2C and B2B communication – and it will be done in collaboration with Magnetix.

Oticon is one of the world’s leading hearing aid manufacturers, famous all over the world for both innovative products and forms of organisation and work. Now Oticon has chosen Magnetix as a business partner so that their website will also reflect the company’s visionary and user-focused profile.

Kristoffer Finsteen Gjødvad, Senior Director of Oticon Sales & Marketing, has clear ambitions for the new “We look forward to an which, to a much greater extent than before, will live up to our promise to put ‘people first’ and create unique and personalised solutions. This applies to user friendliness, design and content — and the digital development of recent years has provided some entirely new options, which will also help us to live up to our ambitions in technical terms. We think there is a lot of potential there, which we expect Magnetix to help us fulfil. “

The solution will not only cover communication with consumers and with the audiologists and hearing centres which sell Oticon products, but will also include several different service, shopping and self-service aspects.

Magnetix’s COO, Christina Rind Helsbro, is excited about the combination of Magnetix and Oticon: “Oticon stand for products which put the user first. From our perspective, this is essential for creating the best solutions – including digitally. It is an inspiring task to take the uncompromising focus on the user’s needs and experience, which is the essence of Oticon’s products, and then introduce that on digital channels too.”

Oticon and Oticon Medical are part of the C20 company, William Demant Holding Group (WDH), which was founded back in 1904 (under the name of Oticon). WDH have more than 9,000 employees and an annual turnover of more than DKK 9 billion.


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