Number 1 in the Industry for the Fifth Year in a Row
Thursday, January 11, 2018
The result of this year’s major industry survey, MyImage 2018, was published on January 10. It cements Magnetix' position as the agency with the strongest brand in the industry.
The MyImage survey is followed avidly by every agency in Denmark, as this is where the market passes its truest judgement. 693 decision-makers in the marketing sector, principally at executive level, answered 20 questions about their perception of, and relationship with 26 digital agencies, and 48 other agencies. Among these is Magnetix, which for the fifth year in a row came out on top.
The ranking is based on a calculation of the so-called ‘Brand Power’ score, which consolidates all survey data into a single figure. Overall, this produced a score for Magnetix that is 57% higher than the industry’s No. 2 agency – a distance that has increased by 11 points since 2017.
Martin Bochineck, CEO of Magnetix, is both proud of, and humbled by the result: “For us, MyImage is the best award you can get. It is the overall assessment, by both the market and clients, of our achievements over the course of an entire year. We are proud to come in first for the fifth year in a row.”
He also points out that 2017 was a year of challenges, during which Magnetix managed to keep its head above water: “We worked hard throughout 2017 and teamed up with Isobar. So, we were anxious to see whether we could keep up the pace as a larger organisation with 170 team members. Our top priority is our existing customers and helping them with solutions that create value in a digital world, which is in an ever-increasing state of change.”
Christina Rind Helsbro, CCO adds: “We can really feel the momentum the analysis proves. We have never received so many inquiries from so many exciting companies, both from Denmark and abroad. This is the result of many years of work to remain at the forefront of new developments, helping both existing and new clients to navigate an increasingly unpredictable digital landscape.”