Isobar Cements its Position in Gartner’s ‘Magic Quadrant’
Friday, April 6, 2018
Once again Gartner has taken the temperature of the largest digital agencies in the world, and for the 4th year in a row Isobar has come out top.
To say we are pleased with the result of Gartner’s latest analysis of the world’s digital agencies would be an understatement. For Isobar to be placed at the top right of Gartner’s Magic Quadrant – for the 4th year running and with progress in all parameters – is a major achievement.
A result of client feedback
Gartner’s analysis is based on an exhaustive process involving reviews by, and interviews with clients all over the world – including clients in Magnetix Linked by Isobar. For example, clients have to complete a 43-page questionnaire and take part in an hour-long telephone interview with Gartner. Together with a number of other factors, this feedback constitutes the overall picture of the strengths, visions and ability to deliver of the 21 largest global digital agencies.
“I believe this consistent accolade is a testament to our commitment to reimagine digital marketing through experience-led transformation, product/service design and brand commerce.” - Jean Lin, Global CEO, Isobar.
From 3,700 to 6,500 employees in 4 years
During the four years, in which Isobar has come top in Gartner’s analysis, the agency has also grown significantly both in the number of employees and in terms of turnover. Instead of 3,700 employees we now have 6,500, and revenue has increased by 100%. This testifies to a very strong position in the market. Isobar and its clients are helping create transformation through their creative use of insight and digital options.
“Gartner’s analysis and market acknowledgement of Isobar as one of the leading digital agencies in the world is a huge gift – both for us and for all our clients who have the constant courage and will to push the envelope.”- Martin Bochineck, CEO, Isobar Nordics