Dentsu Aegis Network launches the dentsu X media agency

Thursday, May 17, 2018

dentsu X will be the group’s third media agency in Denmark. The agency is based on all existing competencies in the network, but was born out of Magnetix.

dentsu X, which will operate as an agency in its own right and independent of Magnetix, will have a unique advisory focus, catering for the entire client journey across ‘owned’ and ‘paid’ media. 

Jesper Nyboe, who has been appointed Managing Director of dentsu X, welcomes the prospect of creating even stronger media solutions for clients: “For the past six years we have been a media department in a digital agency. All that experience meant there was a compelling reason to move such customers as Royal Copenhagen, Georg Jensen, LEGOLAND and Widex away from a more classic media agency and over to us. And things have been going really well. Partly because digital agencies ‘own’ client data from CMS, ESP and CRM etc. This is a distinct advantage, which we now combine with all the media expertise that exists in Dentsu Aegis.”

Mads Bredal, CEO of Dentsu Aegis Network Denmark, totally agrees with Jesper Nyboe and welcomes the network’s third media agency:“The launch of dentsu X is a result of 12 months’ preparation and part of the brand’s rollout in EMEA. With Carat and Viseum the agency’s tech-intensive profile is a perfect supplement to the group. With dentsu X we have enhanced what we offer to clients who desire complete data integration in their media procurement.”

dentsu X has offices in 20 markets and is currently growing in Europe, where in April Dentsu Aegis in Norway recently announced its acquisition of the 100-man RED Group, which thereby also becomes part of the dentsu X brand.

About Dentsu Aegis Network


We help our clients improve their relationships with their clients by deploying holistic, integrated communication solutions. Our mission is ‘Innovating the way brands are built’. To achieve this we apply a unique model for collaboration across our agencies, providing a wide range of communication solutions.


Dentsu Aegis Network employs more than 45,000 people in 167 countries. In Denmark we have 520 dedicated members of staff: 220 on Christianshavn; 200 at Magnetix; and 100 at our office in Aarhus. We represent a number of our global brands, including Carat, Vizeum, isobar, iProspect, Posterscope, MKTG, DDS, Motley, Data2Decisions and Amnet. In 2016 Magnetix became part of Dentsu Aegis Network, and now we warmly welcome dentsu X.