New site and digital strategy for Danløn on 4 markets

Wednesday, May 17, 2017

Ambitious growth target and need for new digital presence. That was the brief when Lessor A/S and Magnetix started a close and agile collaboration.

Growing competition on the market – and growing demands for effective, easy and time-saving solutions from customers. Those are the realities that sparked Lessor’s ambition on higher growth, new digital strategy and transformation of their website and platform. First up was the Danløn cloud-based system, used by over 45,000 SMEs to pay wages to their personnel.

Lessor chose Magnetix as their strategic partner for their entire digital presence in Denmark, Sweden, Norway and Germany to achieve faster and smoother time to market. The solution involved the agency devising strategy market by market, concept, UX, new logo, new visual identity, new tone of voice, SEO analysis, implementation, internal launch and launch video.

To fulfil all the requirements and target time to market, one thing was clear right from start: A very close working relationship was needed, with weekly meetings, lots of workshops, regular presentations and adjustments, including close dialogue with everyone involved. 

Susanne Lund, Chief Commercial Officer at Lessor says:

“The process has been agile and tightly focused and working with Magnetix has been intense but fun. We reached all our objectives on time and exactly as we wanted. And we could do so because the process was professionally run by Magnetix, who entered the fray with enthusiasm, skill and lots of experience.”

Director of Project Services at Magnetix, Lars Harder, adds:

“Lessor came to us with a clear strategy and lofty ambitions. But they were willing to listen, proactive and ready to roll up their sleeves and get on with the job along with us. We've worked very, very closely together, with everyone involved demonstrating flexibility and taking responsibility. And that approach was totally necessary to enable us to do the job. The very clear strategy for time to market became a common guideline for everyone throughout the process. And the keystone of the overall digital strategy was the ambitious target of growth and the need for a totally new digital presence.”  

The next phase of collaboration between Lessor A/S and Magnetix is the former's IT platform for medium-sized and large enterprises, Lessor, which handles payroll, time, rosters and HR. In common with Danløn, this solution will be delivered in Episerver.   

About Lessor A/S


A supplier of effective and flexible IT solutions since 1972, such as Danløn and Lessor for handling payroll, timekeeping, HR and roster-planning.


Over 45,000 Danish and 1,500 international enterprises of all sizes currently use one or more of Lessor’s solutions.


Client Service Director

(+45) 2773 4801