Audi takes a new digital direction with Magnetix as co-driver

Tuesday, October 21, 2014

Progressive innovation has made Audi one of the world’s leading car brands. Now, Audi Denmark intends to be leaders in the field of digital presence — and Magnetix will help drive their ambition to the finish line.

Audi Denmark has chosen Magnetix as their new digital agency. In addition to executing all the digital aspects of future campaigns, Magnetix will focus on promoting Audi’s digital presence — for example, by utilising data to optimise communication for anyone who shows interest in Audi. Regarding the overall objective of the collaboration, Christine Jelved, Head of Marketing for Audi Denmark, said:

“Audi’s DNA is: Vorsprung durch Technik. This is the perpetual driving force behind the development of our cars. Now, with the help of Magnetix, it will be the basis for the development and establishment of an omni-channel strategy.”

Magnetix loves cars and they have, for a number of years, been tackling digitally based customer dialogue tasks for Toyota. Their new association with Audi Denmark signals a rise in the agency’s own ambitions to set new standards in omni-channel integration for the automotive industry.

Rikke Clausen, Project Service Director, says, “We can’t wait to get our hands on Audi’s data, so we can get to work and make the very best use of our hands-on experience in digitally based customer dialogue and omni-channel integration.”

From now on, Magnetix will help Audi to define how the leading car brand’s new digital presence will catch up, not only with their own ambitions, but also with what the target group expects of a car in the premium segment. 

Jimmi Eriksen

Director of Campaign Services, Partner


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