Magnetix behind new ALK website
Saturday, October 8, 2016
In association with Magnetix, the allergy vaccine company, ALK have just launched a new responsive corporate website.
The Danish company, ALK are world leaders in the field of prevention, diagnosis and treatment of allergies. It goes without saying that this position is worth both maintaining and communicating. That is why, in September, ALK and Magnetix launched a new, responsive alk.net with an even sharper focus on purpose and user experience.
Focus on both form and purpose
When it comes to form, the new site has been given a more contemporary and inviting look. Small details and attractive transitions provide the user with a better experience. The new design is also responsive, so the experience is also available on tablets and mobile phones.
One particularly special feature of the new site is a much greater focus on being purpose-driven: in other words, on making things crystal clear by placing the treatment of allergy at the centre, rather than the organisation and the products.
This new, enhanced focus aligns excellently with ALK’s desire to work with targeted content marketing. In reality, it is all about meeting the various target groups wherever questions and the need for information crop up. Intervening where it makes the biggest difference - just like combating an allergy.
Magnetix provided the strategy, concept, UX and design for alk.net, while ALK were responsible for the implementation of the final solution in Drupal.